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SNG Truck Photo: GlobeCast |
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| Broadcast |
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Regional
Broadcasting |
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Since the launch of AsiaSat's first satellite
on 7th April, 1990, people in Asia have been
enjoying more choices of information and entertainment
than ever before. With added satellite capacity
and high power coverage, regional television
broadcasting for both direct-to-home and cable
headend delivery has become very popular throughout
Asia. AsiaSat now serves over 100 television
networks and broadcast companies, as well
as wholesale news agencies, offering more
than 220 news, sports, music, movies, general
entertainment and educational programmes.
Mass viewership has already been proven: over
96 million homes, some 360 million people
watch television programmes delivered by AsiaSat.
AsiaSat is already a household name to many
regional and national broadcasters, cable
operators and the general public. |
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National
Broadcasting |
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The rapid economic growth throughout Asia
and the improving standard of people's life
have given rise to an increasing demand for
entertainment and information among audiences
in Asia, in particular those living in rural
and remote villages where infrastructure is
inadequate.
AsiaSat plays an important role in the development
of the Asian satellite television business.
At present, customers using AsiaSat for national
broadcasting include national broadcaster
from Pakistan, as well
as the 17 provinces, autonomous regions and
municipalities from Mainland China.
National television programming can be received
directly via satellite by small antennas at
home and in small communities, or by UHF/VHF
antennas via re-broadcast stations (receiving
from satellite) located throughout the footprint,
saving huge maintenance costs of terrestrial
microwave networks. |
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Radio
broadcasting |
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Radio broadcasting can be brought to the masses
in rural and remote areas more efficiently
by satellites. Not only can radio programmes
be transmitted and then received directly
with satellite antennas, once received from
satellites, they can also be re-transmitted
from local radio stations using conventional
radio broadcast equipment. With digital radio
broadcast technology, stereo-quality programme
broadcast via satellite has become an effective
way of delivering radio services to a larger
area. AsiaSat currently broadcasts some 130
stereo radio programmes from around the world
to the whole of the Asian region. |
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| 2 Feb 2007 |
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